Umor Ali

BRANDING - PINWHEEL SLEEP

Star Branding for PINWHEEL SLEEP Star

Year

Mar 3 - 10, 2022

Client

Andy Van Dyck

Services

Logo and Branding

Project

Pinwheel Sleep

Project Brief

This will be a premium crib mattress, breathability will be the main focus (to reduce the risk of suffocation). In our logo brainstorming, we have determined we like a simplified linear logo design as opposed to a stacked concept.

We would like to incorporate some element of a Pinwheel, also some indication of airflow may make sense blowing through the pinwheel. As mentioned previous, we do need a version of the design to include the Dormeo name and logo. Possibly some variation of an 8 sided Octagon, corresponding with an 8 sided pinwheel? Just thoughts. For reference you could look at competitive brands (Newton Baby, Naturepedic).

Really looking forward to what you come up with, please let me know if you have questions or need more variations of the Dormeo logo to incorporate.

Client Reviews

UmorAli is easy to work, understand the objective, and always delivers.