Brand name: Bash & Co. Meaning: Bash & Co is centred around the owner – Bashar Basheer. The “& Co” stands for “and company” which reflects the fact that I will be working with a big team as this company grows.

Industry: Real Estate Photography and Real Estate Media. This brand will start off primarily as a real estate photography brand over the course of its first 6 months in operation, but will quickly evolve to be a real estate media brand. This means that the brand will conduct photography work, create floorpans, videos, 3D tours, and social media templates for Real Estate agents. While photography will be a central part of this brand, I don’t want clients to think that’s all we will do.

Distinctive: It’s more important that the brand name is distinctive and that it stands out from other brands, than for it to be heavily associated with imagery of photos, houses, etc. Having said that, I’m open for you to experiment in the creative process as you create the logo designs concepts. Perhaps some of the designs could be more focused on imagery/symbolism while other designs could be more focused on being distinctive.